Meta Ads
Meta Ads Scaling
Scaled a subscription box brand from $15K to $120K/month in ad revenue while maintaining a 3.5x ROAS through advanced Meta Ads optimization.
Scaled a subscription box brand from $15K to $120K/month in ad revenue while maintaining a 3.5x ROAS through advanced Meta Ads optimization.
How strategic scaling turned a modest ad account into a revenue engine.
A subscription-based snack box brand had plateaued at $15K/month in Meta ad revenue. Ad fatigue, rising CPMs, and a single-funnel dependency were limiting growth. The client needed to scale without diluting returns.
Prasad restructured the account using a full-funnel approach: top-of-funnel video awareness campaigns, middle-funnel engagement retargeting, and bottom-funnel conversion optimization with dynamic creative testing.
The ad account had been running the same winning creatives for 8 months — performance was declining as audiences fatigued. CPMs had risen 40% year-over-year and the pixel had limited data for lookalike optimization. Scaling spend only increased CPA without proportional revenue growth.
Prasad implemented a creative testing matrix (15 new ad concepts weekly), built a full-funnel structure with CBO, deployed Advantage+ shopping campaigns, and set up a custom event tracking system for deeper pixel learning. Budget pacing and seasonal scaling calendars maximized efficiency.
Key metrics achieved during the campaign.
Samples from the campaign creatives and assets.
"Prasad took our Meta ads from a plateau to a rocketship. The full-funnel restructure and creative system he built gave us a sustainable scaling engine we can rely on."— Rachel Kim, Head of Marketing SnackBox Co.
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