Local SEO

Local SEO Turnaround

Revived a struggling local business from page 5 to #1 in Google Local Pack within 4 months, tripling foot traffic.

Local SEO Turnaround

Project Overview

How a local service business went from invisible to dominant in local search.

A family-owned HVAC company in Austin was losing market share to competitors with stronger local SEO. They had no Google Business Profile optimization, inconsistent citations, and poor online reviews management.

Prasad implemented a comprehensive local SEO strategy: GBP optimization, local citation cleanup, review generation workflows, and hyper-local content targeting neighborhood keywords.

Client
Austin Air & Heat (HVAC)
Timeline
4 Months (Q3-Q4 2025)
Role
Local SEO Strategist
Category
SEO, Local Search

The Challenge

The business was buried on page 5 of Google search results and barely appeared in the Local Pack. Their GBP listing had incorrect hours and missing categories. Negative reviews went unanswered, and inconsistent NAP citations across the web confused search engines.

The Solution

Prasad audited and corrected 40+ citations, optimized the GBP with category refinements and service-area targeting, implemented a review response template, and created localized service pages for each neighborhood. A Google Posts calendar kept the profile active.

Results

Key metrics achieved during the campaign.

#1
Google Local Pack Rank
340%
Increase in GMB Calls
28K
Monthly Organic Impressions
62
New 5-Star Reviews

Gallery

Samples from the campaign creatives and assets.

"We went from being invisible to being the first call our neighbors make. Prasad's local SEO work completely transformed our business. The phone hasn't stopped ringing."
— Mike Torres, Owner Austin Air & Heat

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Let's build a local SEO strategy that puts your business on the map.