Social Media
Instagram Growth Campaign
Scaled a beauty brand's Instagram from 2K to 45K engaged followers in 5 months through organic content strategy and influencer collaboration.
Scaled a beauty brand's Instagram from 2K to 45K engaged followers in 5 months through organic content strategy and influencer collaboration.
A deep dive into the Instagram growth strategy and execution.
Glow & Co., a clean beauty startup, had a stagnant Instagram presence with low engagement and minimal brand awareness. They needed to grow their community and drive traffic to their e-commerce store through the platform.
Prasad developed a full Instagram ecosystem: branded content pillars, a Reels-first publishing cadence, UGC campaigns, nano-influencer seeding, and Instagram Shop setup with shoppable posts.
Starting with only 2,000 followers and an inconsistent posting schedule, the brand lacked a recognizable aesthetic or voice. Engagement rates were below 1%, and the client had no budget for paid ads — growth had to be 100% organic and content-driven.
Prasad created a cohesive visual brand system, launched a Reels challenge (#GlowDaily) that went viral within a niche, partnered with 15 micro-influencers for authentic demos, and optimized posting times based on audience analytics. Stories engagement funnels drove traffic to the site.
Key metrics achieved during the campaign.
Samples from the campaign creatives and assets.
"Prasad didn't just grow our follower count — he built a community. Our DMs are flooded with love every day, and our sales from Instagram have tripled."— Jenna Park, Co-Founder Glow & Co.
Let's craft a content strategy that turns followers into customers.