E-Commerce
E-Commerce Store Launch
A full-spectrum digital launch campaign that drove 12,000+ orders in the first 90 days for a new DTC fashion brand.
A full-spectrum digital launch campaign that drove 12,000+ orders in the first 90 days for a new DTC fashion brand.
A complete breakdown of the e-commerce launch campaign.
Prasad partnered with a newly launched DTC fashion brand to orchestrate their digital market entry. The goal was to build brand awareness, generate traffic, and convert visitors into customers from day one.
The strategy combined paid social campaigns, influencer seeding, email capture funnels, and conversion rate optimization — all synchronized for launch week momentum.
Starting from zero brand recognition, the client needed to break through a saturated fashion market. Limited budget meant every dollar had to count. The website had no existing traffic or email list, and the launch timeline was aggressive — only 6 weeks of preparation before going live.
Prasad designed a tiered launch funnel: teaser content built pre-launch buzz, a VIP email capture campaign offered early access, and launch-week Meta & TikTok ads targeted lookalike audiences from seed engagement. A/B-tested landing pages and urgency-driven creatives maximized conversion rates.
Key metrics achieved during the campaign.
Samples from the campaign creatives and assets.
"Prasad turned our launch from a quiet whisper into a roar. The level of strategic thinking and execution was phenomenal. We hit every single KPI and then some."— Sarah Mitchell, Founder & CEO Stitch & Co.
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