B2B Lead Gen
B2B Lead Gen Funnel
Designed and optimized a multi-channel B2B funnel that generated 340 qualified leads per month for a SaaS company.
Designed and optimized a multi-channel B2B funnel that generated 340 qualified leads per month for a SaaS company.
How a data-driven funnel transformed a SaaS company's pipeline.
A B2B HR-tech SaaS company was struggling with low-quality leads and a disjointed marketing-to-sales handoff. Their cost per lead was high and conversion rates were declining month over month.
Prasad rebuilt their lead generation infrastructure: LinkedIn ad targeting refinement, gated content offers, automated email nurture sequences, and a lead scoring system that prioritized high-intent prospects for the sales team.
The company relied on a single-channel (cold email) that yielded low response rates and poor lead quality. There was no marketing automation, no lead scoring, and no alignment between what marketing generated and what sales actually needed. Cost per qualified lead was over $180.
Prasad built a multi-channel funnel combining LinkedIn Sponsored Content, precision-targeted ads, lead magnets (whitepapers, ROI calculator), and a 7-email drip sequence. A lead scoring model using demographic and behavioral data routed hot leads directly to sales within minutes.
Key metrics achieved during the campaign.
Samples from the campaign creatives and assets.
"Prasad brought structure and science to our lead generation. The funnel he built is now the backbone of our entire revenue engine. Highly recommend for any B2B team."— David Chen, VP of Growth HireFlow
Let's build a B2B lead generation system that delivers predictable growth.